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صحافت

صحافت
یار صحافت عین عبادت کریئے جے کر سچ دے نال
جان دکھاں وچ پا صحافی بنندے ہین غریب دی ڈھال

جدوں ایہہ خبراں ڈھونڈن ویندے غم اندوہ نیں جردے
ماڑیاں تے مظلوماں اُتے ہتھ شفقت دا دھردے
جابر ظالم حاکم اگے ڈٹ جاندے نہ ڈردے
خوف ذرا نہ کھاندے ویکھو کردے صدق مقال

شہر محلے کوچہ کوچہ ہر جا ویکھو جاندے
ظالم لوگ غریباں تائیں حدوں ودھ ستاندے
مرہم زخم غریباں دے تے ہین صحافی لاندے
حق دی گل نیں کردے نالے رہندے حق دے نال

دفتراں اَتے کچہریاں وچ، کدی پھردے رہن بزاراں
سجریاں تازیاں خبراں ڈھونڈ کے چھاپن وچ اخباراں
چنگیاں مندیاں خبراں پڑھ کے پرچن دل ہزاراں
پنچھیاں وانگ توکل رب تے رہندے نیں خوشحال

یار صحافی چنگے نیں، ایہہ بولن بول رسیلہ
دکھیاں تے دکھیاراں دا ایہہ بن دے ہین وسیلہ
راہ ڈکن ایہہ اَگوں بھانویں ہووے شیر مریلہ
جس دے نال ایہہ دل تھیں ٹردے دکھڑے دیندے ٹال

اللہ سوہنے رزق انہاندا لکھیا کس بہانے
مالک روزی ہر نوں دیندا ، بھولے تے مستانے
کر مزدوری تے کھا چوری، کہہ گئے مرد ربانے
منگو یار دعاواں سب نوں لبھے رزق حلال

قادریؔ جی اخبار دی خدمت عزت بہت بناندی
عزت، شہرت ، دولت تائیں غربت شان گنواندی
اللہ سوہنا راضی تھیوے جتھے پیش نہ جاندی
خوفِ خدا تھیں روندیاں نوں تے بخشے گا ذوالجلال

اسلام اور مغرب کے باہمی اختلافات

The paper endeavors to shed some light on the relationship between Islamic World and the West especially America. Using narative methodology, we examine the concept of clash of civilisation aggressively followed by the Western Philosophers and thinkers and antegnoistic approach towards Muslims and Islamic Way of life, the gulf between the two is widening to an alarming extent. Looking, at this scenario, the paper suggests that emphasis should be laid on inter-cultural complementarity, reframe differences and pursue the cause of peaceful coexistence among the nations of the world.

The Potential and Impact of Perceived Internal Service Quality in Business Process of Pakistani Banks and its Relations to Organizational Performance

During the last one and a half decades the financial and banking sector in Pakistan has observed a substantial transformation from a sluggish government subjugated sector to a more receptive and competitive one. Today, many financial services, especially the Banks are organizing themselves to become customer centered. In the modern and competitive era the internal services quality is getting more importance in all areas of service industry like banking sector and it has received an ever-increasing interest among the scholars and practitioners especially during the ongoing decade. The purpose of this study was to establish a framework for the internal service quality considering the basic dimensions of the human resources management and the impact of the organizational performance. The data were collected through a cross-sectional field study of the frontline employees and management of both the public and the privatized commercial banks located in Rawalpindi/Islamabad, Pakistan (N=450, the response rate was 88 %). A particular banking sector was selected because of the perceived poor human resources management climate and the high running amounts of deficiency in the organizational performance. The internal services quality in the banking sector is found to relate positively to the organizational performance, with partial mediation by the employees’ selection, training and development, rewards and recognition, work design and job definitions . The regression analysis shows that two factors, namely the internal services quality and the IIIemployee job satisfaction contribute a great deal to the banks’ performance, but unexpectedly, the employees’ retention and productivity did not contribute, however. This study demonstrates the important effects of the internal services quality in general and HRM in particular on the frontline employees and management in the banks. The management of both the public and privatized banks should benefit themselves from noting the links and the like service quality outcome for the organizational performance. Key Words - Banks, Pakistan, Internal service quality, organizational performance.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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