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95. Al-Teen/The City
95. Al-Teen/The City
I/We begin by the Blessed Name of Allah
The Immensely Merciful to all, The Infinitely Compassionate to everyone.
95:01
a. By the Mounts of Teen/fig and Zaytoon/Olive,
95:02
a. and Mount Sina’i,
95:03
a. and this, the Land of Makkah, a haven of peace and security.
95:04
a. Indeed, WE created the human being in the best of forms and symmetry,
95:05
a. then WE reduced him to the condition of the lowest of the low,
95:06
a. all except for those
- who believe, and
- practice righteousness,
b. for them will be a reward, never-ending and never-diminishing.
95:07
a. After all this, how can you deny the coming of the Time of Final Judgment?
95:08
a. Is Allah not the Best of all judges at the Time of Final Judgment?
b. Yes, indeed!
بین المذاہب ہم آہنگی کے لئے اقوام متحدہ کا کردار
Independance, freedom, peace and justice can be included in basic human needs. Need of these qualities and disliking of wars existed in human being since long. To accomplishes his task, UN was established in 1945. It is working for peace, resolution of disputes, restoration of human rights, welfare of mankind, freedom, religious and interfaifaith harmony. This world is a temporary abode where the humans are deemed as social beings. Allah Almighty has also endowed the humans with intellect and reason which has made conflict and difference of opinion inevitable among communities. Coupled with this are factors that can prove fatal and lead the humans astray. In such a critical scenario it is high time to work for global peace and harmony and to look for ways and means that ensure mutual understanding, tolerance, respect for humanity and above all respect for all religions. This artical descides how much successfull UN was in achieving its goals and what are the future prospectsImpact of celebrity Endorsement, Advertisement and Sales Promotion on Brand Equity: Mediating Effect of Brand Image
In present scenario, customers are well aware about the price and feature of all the substitute of a product. They have more awareness, more accessibility to the various brands in market. Generic competition among the products has made the competition tougher. The aim of this work is to understand the effect of optimum brand promotional activities to improve brand equity. Students enrolled in university in faculty of management sciences were considered as target population. Respondents were selected on the basis of non-probability convenience based sampling technique. A survey questionnaire was conducted. The number of respondents was 273 which were included in the study. Reliability test, descriptive analysis, factor analysis and regression analysis used for data interpretation. SPSS 20 version software was used for data analysis. It is concluded from the study that celebrity endorsement, advertisement and sales promotion have significant effect on brand image, brand awareness, brand association, brand loyalty and perceived quality. Brand image has significant positive effect on brand awareness, brand association, perceived quality and brand loyalty. It is further evident that brand image has partial mediating effect on brand awareness, brand association and brand loyalty through advertisement, celebrity endorsement and sales promotions. Brand image has mediating effect on perceived quality through celebrity endorsement, advertisement and sales promotion. The results of this study will help out the brand managers and marketing managers in beverage industry for designing and launching the promotional mix. The study has been conducted in only one metropolitan city of Pakistan. Respondents may be different in different cities due to their change in life style and preferences. Future researchers can conduct the same study in different cities or at national level.Journals by Discipline
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