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مزاجِ وقت دیکھو، وقت کی رفتار کو دیکھو

مزاجِ وقت دیکھو وقت کی رفتار تو دیکھو
لکھا ہے کیا سرِ دیوار تم دیوار تو دیکھو

مقدر میں یہی لکھا تھا یہ بھی ٹھیک ہے لیکن
سبب کچھ اور بھی ہو گا تم اپنی ہار تو دیکھو

اے حاکم تجھ پہ لازم ہے نگہ بانی رعایا کی
کہ اس کی مفلسی اور اس کا حالِ زار تو دیکھو

نہیں تیار خلقت کیوں تمھاری بات سننے کو
خدا کے واسطے اس خلق کا انکار تو دیکھو

اگر وہ باوفا ہوتا ، کبھی ایسا نہیں کرتا
صفِ دشمن میں جا بیٹھا ہے میرا یار تو دیکھو

خدا کا شکر کرتا ہے ادا دردِ محبت پر
ہُوا ہے محوِ سجدہ عشق کا بیمار تو دیکھو

تمھارا نام جپتا ہے فقط تائبؔ تمھارا ہے
تم اس کی چاہ تو دیکھو، تم اس کا پیار تو دیکھو

Muslim-Christian Relationship in the Context of Status of Prophet Muhammad SAW

The question of the status of Prophet Muhammad has been one of  the most crucial and controversial issue of Muslims-Christian relations since the advent of Islam. In almost every Muslim-Christian encounter, the question of Christian acknowledgement of prophet-hood of Muhammad has been raised. Muslim ask, when we accept and regard Jesus as a prophet, why you (Christian) do not recipro-cate by giving the same status to prophet Muhammad. The present        study is an attempt to analyze the points which  Kenneth Cragg has raised, In response of the Muslims, who say, why the Christian don’t give such respect to Muhammad(SAW)  as the Muslim give to Jesus. In this study I proved that Cragg’s answer is not only against the Holy Quran but also against  The teachings of Gospel and the only reason for this disregard Is prejudicial and polemical.

Predictive Role of Personality Traits in Compulsive Buying Behavior: Mediating Effect of Attitude Towards Advertising

Compulsive buying behavior is a phenomenon that has received significant attention of the researchers in the field of psychology, consumer behavior and marketing. It is an addictive propensity arises from the urges for buying something. Under this behavior buying is a source of relief from stress but ultimately disturb usual functioning. Researchers concluded that compulsive buying behavior is goal-oriented behavior and it depends upon psychological and environmental stimuli. The current study analyzes the psychological viewpoint of consumer?s compulsive buying behavior.Study also analyzes how attitude towards advertising is related with compulsive buying behavior and personality traits.Current study is valuable to the literature in following ways. Firstly, study presents broad dialogue on consumer?s compulsive buying behavior. Secondly, it discusses the bearing of personality traits on the psychological motives of consumer and it also discusses the role of attitude towards advertising on the psychological motives i.e. compulsive buying behavior. Thirdly, framework of the research verifies the social cognitive theory and acknowledges that cognitions and environment has strong effect on the consumer buying behavior and development of personality traits. Data for current study is collected from a sample of 250 shoppers of departmental stores. Out of 250 responses 210 found as complete and included in data analysis. Regression analysis employed to test hypotheses and Baron and Kenny?s (1986) method is adopted to test mediation. The results suggest that consumer?s personality traits have significant association with compulsive buying behavior as well as attitude towards adverting is an important construct to understand the association of personality traits and compulsive buying behavior. Results of the study expressed that attitude towards advertising act as partial mediator in the relationship of compulsive buying behavior and personality traits. Current study is a valuable addition in the literature of marketing research and the finding of the study would be helpful for researcher, retailers, decision makers and advertisers. Implication for policy makers would be development of consumer laws. Advertiser and decision authorities are directed to devise educational programs form such consumer to protect them from negative consequences. As in extreme conditions compulsive buying behavior leads to severe financial problems.For researcher it is beneficial for the further understanding of the compulsive buying behavior in context of personality traits.
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