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۲۹۔ ہم کیسے جی رہے ہیں ؟

ہم کیسے جی رہے ہیں؟

ہم زندگی سے بھاگے ہوئے

نجانے کدھر جا رہے ہیں

ہمیں کچھ خبر نہیںہے

اپنی محرومیوں میں رنگ بھر نے کی خاطر

سفید لمحوں میں جی رہے ہیں

موت بھی ہم پر ترس کھاتی ہے

ہم بھی کیا جی رہے ہیں ؟

 آنکھوں کو بند کیے

تشنہ ہونٹوں کو سیے ہوئے

مگر کیا کیجیے

قرآن کریم میں مذکور اسماءالنبیﷺکی تفہیم اور مطالعہ سیرت میں ان کی اہمیت Understanding the Names of the Prophet ﷺ mentioned in the Holy Quran and their importance in the study of Sirah

In the Qur'an, Allah mentioned His Beloved ﷺ in addition to his personal names, but also with different attribute names which, apart from his greatness and dignity, highlight different aspects of the life of the Prophet ﷺ. Along with increasing the love of the Prophetﷺ, these names cover various aspects of the Prophet's life, from which many jurisprudential issues can be derived in addition to his dawah life, private and political affairs. Therefore, your names are scattered in the Holy Quran like pearls, which the people of love wrap around their necks and live in the love of the Prophet ﷺ. In the article under review titled "Understanding the Names of the Prophet ﷺ in the Holy Quran and their Importance in Studying the Sirah" the personal and attribute names of the Holy Prophet ﷺ will be explained in the light of different interpretations and hadiths which will not only make it possible to understand the blessed name but will also shed light on various aspects of Seerat Tayyaba. Key words: Names of the Prophet ﷺ, Prophet's biography, personal names, attribute names, study of the Qur'an.

Impact of Drug Advertising on Brand Equity: Evidence from an Emerging Market

Pharmaceutical industry has experienced tremendous growth and increased drug brand competition in recent years. Drug brand advertising is an imperative and key marketing tool used for the success of drug brands. Recent trend of increased use of drug advertising to build drug brands has received considerable attention of practitioners, academics and regulatory authorities. Therefore, investigation of the impact of drug advertising on brand equity has become a critical concern. While the impact of advertising on brand equity has been explored in few consumer goods sectors, the concept of brand equity is relatively less explored for drug brands. Using physicians and consumers’ sub-samples, this study objective is therefore to employ both quantitative (questionnaire) and qualitative (interview) research designs and methodology to examine the link between drug advertising and drug brand equity dimensions and overall brand equity. Results from structural equation modeling of questionnaire and thematic analyses of interview data reveal a positive and significant impact of drug advertising on drug brand equity dimensions and overall brand equity.Brand equity dimensions exhibit partial mediation for consumers’ sub-sample and full mediation for physicians’ sub-sample. Drug brand equity is achieved if drug advertising successfully targets brand awareness, perceived quality and loyalty. Drug advertising appears to influence brand awareness that leads to perceived brand quality and drug brand loyalty, ultimately impacting the overall drug brand equity. Results in the study indicate significant differences across demographic and drug brand categories. Taken together, outcome in the study suggest key role of drug brand advertising in building drug brand equity. Theoretically, the study contributes by highlighting the mediating role of brand equity dimensions in influencing drug brand equity. The study also has important implications for practitioners in devising their advertising strategies for various drug brand categories, and for regulators in providing useful insights in further strengthening of future drug brand regulation
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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