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۵۹۔ بابو

بابو٭

بابو!کس دیس چلا گیا تو

تیرے بعد اداس ہے بام کُو

نجانے کن پردوں کے پیچھے جا چھپا

کن ان دیکھی دیواروں کے پار اتر گیا

میری صدائیں ٹکڑا کر واپس پلٹ آتی ہیں

مگر تو نہیں آتا

کبھی دیوار سے جھانک تو سہی

تیرے بنا ہر پل ،ہر گھڑی

سرو و سمن اور کلی

چاند اور چاندنی سب اداس ہیں

Islamic Perspective on Social Welfare

The study was carried out with the core objective about Islamic principles and teachings regarding welfare and its observance in ‘Pakhtun’ society under interpretative methodology of social sciences in ‘Gadhar-Hamza Khan, Shankar and Jamal Garhi’ of District Mardan. For collection of the relevant primary data 30 participants were purposely selected through convenient sampling method and then thoroughly interviewed while using interview guide as tool of data collection. After collection of the data, different themes were derived which were properly analyzed and presented in sequential orders. The study concluded that the most of the participant were lacking enough knowledge about calculation and distribution Zkwāt and ‘Ashr as they used and considered both term terms interchangeably. The study further concluded that priority was given to ‘Ashr rather Zkwāt. Awareness and observance about teachings of Islam in true spirit, inclusion of reading materials in curriculum of schools, colleges and universities, and deliverance of religious sermons by clerics about promotion of welfare activities were presented some of the recommendations.

The Influence of Store Environment and Shopping Enjoyment Tendency on Impulse Buying Behavior: Mediating Role of Urge

Thisresearch investigated the effect of four components of retail store environment (light, employees, layout and music) and shopping enjoyment tendency on impulse buying behavior. The data were obtained using convenient sampling technique from 214 customers. Mall intercept survey was used to collect data from different retail stores in the city of Faisalabad. SPSS 20.0 software version was used for data analysis. Different statistical methods such as Frequency Distribution, Correlation, Regression analysis and Cronbach alpha were used for analyzing the data in this research. The mediation analysis was conducted by Baron and Kenny (1986). Findings revealed that store environment drove impulse buying through urge. Results also showed that individual variable shopping enjoyment tendency influenced impulse buying through urge. Moreover, this research has some limitation as list of antecedents of impulse buying, and to the outcomes of store environment. From a managerial viewpoint, retail managers should invest in improving the store environment to increase the level of impulse buying in their stores. Specifically, they need to focus on enhancing friendliness of store employees, playing appropriate music, designing proper layouts and having well-lit stores to encourage impulse buying.
Asian Research Index Whatsapp Chanel
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