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55. Ar-Rahman/The Immensely Merciful

55. Ar-Rahman/The Immensely Merciful

I/We begin by the Blessed Name of Allah

The Immensely Merciful to all, The Infinitely Compassionate to everyone.

55:01
a. Allah - The Immensely Merciful.

55:02
a. The One WHO taught to read and understand The Qur’an.

55:03
a. HE created the human species and everything else.

55:04
a. And HE taught him intelligent thought and coherent speech.

55:05
a. The sun and the moon move in their calculated courses;

55:06
a. and the plants - herbs/grass - and the trees both comply with what is required of them - to HIS Laws.

55:07
a. And the celestial realm - HE raised up high above the earth, and
b. has set up the balance,

55:08
a. so that you may not go beyond your own limits of the balance,

55:09
a. and establish the weight in justice, and
b. do not cheat and skimp the balance.

55:10
a. And the terrestrial world -
b. HE set it in place for the living of all creatures: humans, jinn, and others;

55:11
a. in it are fruits of immense variety, color, flavor, and taste, and
b. the date-palms with sheathed clusters of fruit stalks,

55:12
a. and also grains – wheat, corn, and barley - with its husk as fodder for your livestock, and
b. fragrant flowers and scented herbs.

55:13
a. Then how many of the Infinite Bounties of your Rabb - The Powerful Lord will you both,
human and jinn, deny?

55:14
a. HE created...

Influence of Advertising on Consumer Buying Behavior for Conspicuous Products

This research articulates the influence of advertising on consumer buying behavior for conspicuous products. Aim of conducting this study was to analyze the impact of advertising liking and advertising attitude on consumer buying behavior, mainly to investigate that either the advertisements are effective to convince the people to spend money on conspicuous products or to influence their buying behavior. Findings of this research will be beneficial to overcome the problem of advertisers focusing more on advertisements contents and effectiveness of advertisements. In order to investigate this, data was collected by showing different advertisements to the responders and it was asked for to fill up the questionnaire. According to our findings, there is a significant and positive influence of advertising on consumer buying behavior for conspicuous products. Which means that it contributes much in influencing consumer buying behavior through both national product advertisements and international products advertisements.

Anti-Cancerous Metabolites and Extracellular Enzyme Production by Endophytic Penicillium and Paecilomyces Strains

Fungal endophytes colonize an important niche within the plants through secretion of secondary metabolites. The metabolites and extracellular enzymes produced by endophytic fungi regulate the growth of the host plant and contribute in defence mechanisms.The medicinal plants Caralluma acutangula and Boswellia sacra were used for the isolation of endophytic fungi. The endophytic fungi were identified as Penicillium citrinum, Paecilomyces variotii, Aspergillus nidulans, Fusarium oxysporum, Epicucum nigram, Penicillium purpurogenum, Penicillium spinulosum, Aspergillus caespitosus, Phoma and Alternaria sp. and were assessed for their potential to produce anti-cancerous metabolites by performing MTT assay and extracellular enzymes such as cellulases, phosphatases and glucosidases in growth media. P. variotii, P. citrinum and F. oxysporum showed significantly higher amount of phosphatases and glucosidases as compared to other strains. Additionally, P. variotii and F. oxysporum showed significantly higher potential of indole acetic acid production (tryptophan-dependent and independent pathways). ACC (1-Aminocyclopropane-1-carboxylate) deaminase results showed that P.citrinum, P. purpurogenum and P. Variotii had shown prominent ACC deaminase activity (300 nmol α- ketobutyrate mg-1h-1). Fluorescence-based MUB (4-methyl umbelliferone) standards were used to analyze the presence of extracellular enzymes glucosidase, phosphatase and cellulase. The bioactive secondary metabolites from endophytic P. citrinum also revealed some prominent results by performing MTT assay on breast cancer cell line (MCF-7). The current study concludes that these fungi are producing bioactive constituents that could provide unique niche of ecological adaptation by symbiosis and greatly contributing to the healthy life of their host plant. However, some of the endophytic fungi offer a great potential to produce anti-cancerous metabolites and extracellular enzymes.
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