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فصل پنجم: آیاتِ استفہام میں فہمِ آخرت

دین کی اصل توحید ہے قرآن کے مطلوب انسان کی زندگی ایک اللہ کی وفادار ہوتی ہے اس کا ہر سجدہ ،ہر امید، ہر اندیشہ، ہر محبت، ہر خوف، ہر دعا ،ہر عبادت صرف اور صرف اللہ کے لئے ہوتی ہے وہ اپنے رب کے ساتھ کسی کو شریک کرنے کا تصور بھی نہیں کر سکتا اللہ کے سوا کوئی رب نہیں ہے وہ واحد و یکتا ہے وہی معبود برحق ہے ۔

اللہ تبارک وتعالیٰ قرآن مجید میں ارشاد فرماتے ہیں:

" اِنَّ اِلٰهَكُم لَوَاحِدٌ "۔[[1]]

"بیشک الہ تم سب کا ایک ہے"۔

قرآن میں بہت سے مقامات پر ہمیں توحید کا بیان ملتا ہے۔اس آیت میں الہ کی بنیادی نوعیت یہ ہے کہ معبود حقیقی سب کا ایک ہی ہے۔ اس میں تعدد کا احتمال نہیں ہے یہ خدائی اور معبودی ہے نہ اس کے سوا کسی کو معبود بنا سکتے ہیں اور نہ ہی کسی اور سے خیر کی توقع کی جا سکتی ہے۔ یہ توحید ہی سب سے پہلی اور سب سے بڑی چیز ہے جو ملت ابراہیم علیہ السلام کی وراثت کی حیثیت سے اس امت مسلمہ کی طرف منتقل ہوئی ہے ۔ اللہ تعالیٰ اپنی ذات و صفات میں یکتاو یگانہ ہے کوئی اس کی برابری کرنے والا نہیں ہے کوئی اسکا ہمسر مسلمان ہونے کے لیے ان تمام عقائد پر ایمان لانا ضروری ہے جن کو ہمیں قرآن میں حکم دیا گیا ہے۔

 ارکان"رکن" کی جمع ہے اور رکن کسی بھی چیز کا اہم جز ہوتا ہے جس کے بغیر وہ مکمل نہیں ہوسکتی ایمان کے چھ ارکان ہیں لہذا اگر ایمان کا ایک رکن بھی ساقط ہو جائے تو انسان مومن نہیں رہتا خواہ وہ لاکھ ایمان کے دعوے کرتا رہے جیسے...

The Effect of Counseling and Training on Public Knowledge About Making Handsanitizer from Betel Extract

Hand sanitizers may help increase hand hygiene compliance as the results of invailability of basic needs for cleaning such as soap or water. Since alcohol has an irritating effect on the skin and burns quickly, it is currently discouraged as an active ingredient. Knowledge of covid 19 is critical for the world to have in order for individuals to be able to make informed choices on how to split the covid 19 transmission chain. This thesis employs a pre-experimental method that employs the One Group Pretest-Posttest Design approach. The paired t test was used to examine the relationship between the two variables, namely the betel leaf extract handsanitizer output preparation and the respondent's knowledge of the handsanitizer making process. Extension has an impact on increasing respondents' awareness of how to make natural hand sanitizers. The paired t-test findings indicate that the Sig. = 0.000 0.05, indicating that there is a discrepancy between the pretest and posttest. With a mean value of -5.967, this data indicates the average discrepancy between the pretest and posttest, with a range of -5.383 to -6.551 (95 percent CI), indicating that there is a difference between the pretest and posttest mean values, indicating that the pretest value has an influence on the post test. To stop the spread of Covid19, health care providers and the society must work together.

Determinants of Brand Positioning : an Evidence From Utility Stores Corporation of Pakistan

In today's world of globalization brand positioning is extremely crucial because the real worth of the organization lies in the minds of the consumers. Brand positioning is the way in which a corporation develops and takes an advantage over its competitors. For brand positioning, determinants of brand are very important because they help the organizations in positioning their brands. Therefore, the aim of the study is to analyzing the determinants of brand positioning and the evidence is taken from Utility Stores Corporation of Pakistan. The study follows positivist approach and is cross sectional field survey, based on primary data collected through self reporting instrument. Population of the study consists of customers at the outlets of Utility Stores Corporation of Pakistan. Unit of analysis is individual. Convenience sampling technique is used for drawing representative sample. A sample of 400 respondents is used. The response of the customers regarding the impact of determinants of brand positioning is elicited by way of self administrated survey. The relations of variables have been hypothesized, therefore, apart from descriptive statistics; t-Test, ANOVA and simple linear regression are used for analysis of data and hypotheses testing. Results support the arguments because a total five hypotheses are tested and all of them (i.e. H.1, H2, H3, H4 and H5) are accepted as significant positive impact is found by brand positioning determinants (slogan, logo, colour scheme, animated brand character) on brand positioning. The results also confirm that the two new variables "animated brand character" and "augmented product benefits" not only have significant positive impact on brand positioning but also have strong relation and greater contribution in brand positioning than other three variables. On the bases of results some recommendations were made regarding the careful selection of brand positioning determinants such as a slogan should be small and memorable, a visual front logo and a good mixture of colour scheme that evoke the people's emotions. Augmented product benefits should be provided in form of warranty, guarantee and after sale services.
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