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غزل

غزل ۔۔۔ڈاکٹر محمد کامران

پروفیسر پنجاب یونیورسٹی لاہور

 

ایسا بھی نہیں تم سے مجھے پیار نہیں ہے

لیکن مجھے اس بات پہ اصرار نہیں ہے

 

میں نے یہ غزل موجٍ صبا تجھ پہ کہی ہے

حالانکہ مجھے تجھ سے سروکار نہیں ہے

 

اس شخص کی آنکھیں مجھے سونے نہیں دیتیں

دل جس کی محبت میں گرفتار نہیں ہے

 

میں نے بھلے وقتوں میں خریدا تھا کوئ خواب

اب اس کا کہیں کوئ خریدار نہیں ہے

 

ماں باپ کی عزت کا اسے خوف ہے ورنہ

اس شوخ کے انکار میں انکار نہیں ہے

دور المعاهد والأقسام للترجمة في العصور العربية الزاهرة وحاجة انشائھا في أقسام اللغات بالجامعات الباكستانية

Translations have a prominent role in the advancement of science and literature for any people. By which sciences and arts move from the literature of one nation to the literature of another nation, in which sciences and arts flourish, and a nation becomes acquainted with the literature of another nations. Translation is an independent art, as it depends on creativity, linguistic sense and the ability to bring cultures closer, and it enables all mankind to communicate and benefit from each other's experiences. It is an art as old as written literature. Translation is a cultural necessity and an intellectual activity, and it extends bridges of communication between civilizations that converge and diverge among themselves, and their languages are similar and differ in ways of expression and methods of statement and expression of ideas, feelings and attitudes, and in the worldview and understanding of its concepts. There is no doubt that translation it is a complex linguistic process that requires lengthy anchors, as the queen of the two tongues is acquired only by a lot of practice, in addition to the systematic study of the mechanisms of transmission from one tongue to another. We also see in the modern era that the Arab Scientific Academy in Damascus, the Arabic Language Academy in Cairo and the Iraqi Scientific Academy have a clear and prominent role in the advancement of Arabic sciences and literature. The Scientific Academy in Damascus has established the Arabic language and its terminology, and the language of bureaucracies, in particular, with the help of authors and translators in particular, and the Academy of the Arabic Language in Cairo, which has made efforts in developing the great linguistic lexicon and terminology of modern sciences.

The Influence of Store Environment and Shopping Enjoyment Tendency on Impulse Buying Behavior: Mediating Role of Urge

Thisresearch investigated the effect of four components of retail store environment (light, employees, layout and music) and shopping enjoyment tendency on impulse buying behavior. The data were obtained using convenient sampling technique from 214 customers. Mall intercept survey was used to collect data from different retail stores in the city of Faisalabad. SPSS 20.0 software version was used for data analysis. Different statistical methods such as Frequency Distribution, Correlation, Regression analysis and Cronbach alpha were used for analyzing the data in this research. The mediation analysis was conducted by Baron and Kenny (1986). Findings revealed that store environment drove impulse buying through urge. Results also showed that individual variable shopping enjoyment tendency influenced impulse buying through urge. Moreover, this research has some limitation as list of antecedents of impulse buying, and to the outcomes of store environment. From a managerial viewpoint, retail managers should invest in improving the store environment to increase the level of impulse buying in their stores. Specifically, they need to focus on enhancing friendliness of store employees, playing appropriate music, designing proper layouts and having well-lit stores to encourage impulse buying.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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