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عوامی سوٹ شلوار قمیض

عوامی سوٹ شلوار قمیض

چئیر مین ذوالفقار علی بھٹو شہید سے پہلے شلوار قمیض کو آپ کسی بڑے ہوٹل اور مخصوص کلبوں میں پہن کر نہیں جا سکتے تھے وہاں صرف سوٹ پہن کر ہی جا یا سکتا تھا ۔مجھے یاد ہے کہ 1989ء پرل کانٹی نینٹل ہوٹل میں پاکستان پیپلز پارٹی کی کوئی تقریب تھی وہاں جب ہم پہنچے تو پارٹی کارکنان میں پیلز لیبر بیورو کے مزدور رہنمائوں اور کارکنوں کی بھی خاصی تعداد تھی جو پرانے کپڑوں میں بیٹھے ہوئے تھے ۔تو میں نے دوستوں سے کہا یہ پاکستان پیپلز پارٹی کا خاصہ ہے کہ یہاں آپ سوٹڈ بوٹڈ لوگ ہی نہیں عام کپڑے پہنے مزدور بھی نظر آئیں گے اور ان کو وہی عزت و وقار ملتا ہے جو ایک تھری پیس پہنے شخص کو عزت ۔انہیں چئیر مین ذوالفقار علی بھٹو شہید نے دی ۔چند دن پہلے پورٹ قاسم کراچی میں پیلز لیبر بیورو کی لیبر یونین کی جیتنے کی خبر سنی تو ایسا لگا کہ کسی قومی اسمبلی کی بڑی سیٹ سے معرکہ سر ہوا ہے کہ پاکستان پیپلز پارٹی بنیادی طور پر مزدوروں کسانوں پسے ہوئے طبقات کی جماعت ہے ۔

 

 

بیع سلم میں تلفیق بین المذاہب کی فعالیت: هيئة المحاسبة کے فتاوی کا تحقیقی جائزہ

To juxtapose various components in one issue or various issues, and to adopt various jurists’ points of views is called “Talfiq.” In the present radical age of science and technology, each and every social faculty is being radicalized particularly in finance; there are certain complications in the monetary systems of various countries. In this scenario, to concentrate on one school of thought and deduce the solution of these financial issues has now become impossible. That is why, Majlis-e-Shar’ii concentrate on “Talfiq between different school of thoughts”, where various parallel issues are solved. The Majlis has prepared a sharia standard where practicable and beneficial financial issues are elaborated. The jurists have elaborated various principles of “Bae-e-Salam”, and presented various relevant issues taking the insight from various scholars of Maliki, Hanafi, Shafi and Hambli schools of thoughts and focused on “Talfiq”. The present research paper the decrees related to Talfiq will be explored, where the jurists have adopted it. Whether it is allowed or prohibited. If it is allowed, to what extent?

An Empirical Investigation of the Association Between Creative Advertising and Advertising Effectiveness in Pakistan

The importance of creativity in advertising as one of the primary factor for advertising effectiveness has been much advocated by advertising professionals and academicians particularly in a cluttered media. Industry experts argue that advertisements have to be more creative to break through the greater media clutter and develop an impression for the brand. This study examines the potential effectiveness of award- winning television advertisements in Pakistan in both single and three advertising exposures. Both creative and control advertisements were embedded in a television program which were shown to two separate groups of research subjects with single and three advertising exposures respectively. After watching the advertisements, Subjects’ tapped their responses about brand and advertisement recall, attitude and lastly purchase intent. Contrary to expectations, the finding of this study in single exposure does not verify the superior performance of creative advertising in terms of recall, brand and advertisement attitude and purchase intent. However, in three exposures, creative advertisements developed significantly more favorable brand and advertisement attitude and greater unaided brand recall than control advertisements. Creative advertisements developed greater mean purchase intent for the advertised brands than control group of advertisements; however, it just slipped from attaining significance. Being an optimum and more mature response of research participants in three exposures as compared to single exposure, the results of this study in three exposures conclude that creative advertisements are really more effective than conventional advertisements and bestow value to the advertised brands.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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