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مولانا محمد اسمٰعیل سنبھلی

مولانا محمد اسمٰعیل سنبھلی
افسوس ہے کہ مولانا محمد اسمٰعیل سنبھلی بھی ہم سے رخصت ہوگئے۔ مولانا دیوبند کے فارغ التحصیل تھے اوربڑے جوش اورجذبہ کے انسان تھے اسی وجہ سے وہ ہمیشہ جمعیۃ علماء کے ساتھ وابستہ رہے اوراس سلسلہ میں قید ومحن کی تکالیف بھی برداشت کیں۔وہ نہایت پُرجوش خطیب ومقرر تھے، ان کی تقریر کی خصوصیت یہ تھی کہ شروع سے لے کر آخیر تک ایک سکینڈ کے وقفہ کے بغیر اورایک ہی لب و لہجہ سے تقریر کرتے تھے۔ تقسیم کے بعد دوسرے حضرات کی طرح انھوں نے بھی عملی سیاسیات سے ترک تعلق کرلیا تھا اوریوپی اورگجرات کے مختلف مدارس میں درس و تدریس کاکام کرتے رہے۔ نہایت مخلص،بے لوث اورمتواضع بزرگ تھے۔اﷲ تعالیٰ ان کو مغفرت و رحمت کی نوازشوں سے سرفراز فرمائے۔
[دسمبر۱۹۷۵ء]

 

Assessment of Interfaith Harmony Between Muslims and Hindus in Socio-Cultural Activities in Swat

This research work investigated the interfaith harmony and social cohesion between two different religious followers of Hinduism and Islam in District Swat of Pakistan. The current world is facing various kinds of issues and challenges regarding interfaith harmony, peace and social cohesion. This is need of the time to establish a peaceful and harmonised day to day life standard for all the segments of society. This research was an effort to analyse the willingness among the Hindus and Muslims for enhancing their tolerance towards each other’s social and cultural activities. It also aimed to highlight the positive approach of the respondents towards the participation in the socio-cultural activities of each other. The results of association of social cohesion showed nonsignificant relationship with an opinion that Hindu and Muslim communities should take part in socio-cultural activities particularly the sports. Similarly, non-significant relationship was found based respondents’ data with an opinion that relations between Hindus and Muslims shall enhanced through participation in cultural and religious ceremonies. The result further concluded that there was peaceful and harmonised environment between Hindus and Muslims being living in the target area. The minorities were fully enjoying freedom and equality in District Swat. Based on the findings of the study, positive social interaction, mutual respect, positivity in thinking and positive role of local media have been recommended as policy guidelines for promoting inter-faith harmony.

Determining a Role for Value Co-Creation in Social Marketing: Empirical Analysis of Social Services’ Branding

Social marketing has become a strategic tool to achieve business and social sustainability both in nonprofit and for-profit organizations. Primarily the concept implies application of marketing principles and techniques to induce behavior change towards social causes. Social marketing is predominantly employed by social services; however, commercial organizations have also begun to use it in marketing their services and products. Researchers have strongly supported the concept and recommended further exploration, arguing that social marketing has yet to see widespread effects of its application. In a country like Pakistan, communities at large hardly exhibit any tendency of recovery or improvement in their social problems, and this is mainly attributable to a lack of organized effort in the social sphere. In such circumstances there is a need to undertake researches in academic and professional circles to investigate how social problems may be addressed using the social marketing approach. In this regard, this research has attempted to conceptualize a framework that could possibly be employed by social and commercial organizations for solving social issues of communities. Using grounded theory, the study explored the phenomenon of value co-creation as it would relate to social marketing, defining and substantiating its various dimensions which might help social services to effectively approach the communal problems of communities. The research also yielded that the emergent value co-creation construct could contribute to the development of social brands. An empirical research was conducted on two social services operating in the country. One social service was from the health sector, while the other was a microfinance organization providing iii interest free loans to the underprivileged segments of society. The study comprised two main phases. In the first phase qualitative data was gathered using focus group discussions. The findings of this phase were further deliberated through the second phase where the data was gathered based on convenience sampling to validate the findings of the first phase. The study revealed that independent participation, interaction, and engagement of social services’ stakeholders tend to be manifested in their expressions, experiences and actions, and that these in turn indicate the presence of key value drivers of trust, commitment, deliverance and relationships. These outcomes were derived from eight key variables synchronized through communication, which culminated in the value co-creation framework. Thus, the construct of value co-creation defines the application of social marketing to a social service in order to transform it into an effective and achieving entity.
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