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107. Al-Ma'un/Small Kindnesses

107. Al-Ma'un/Small Kindnesses

I/We begin by the Blessed Name of Allah

The Immensely Merciful to all, The Infinitely Compassionate to everyone.

107:01
a. Have you ever considered the one who denies and belies the coming of the Time of
Resurrection and Final Judgment?

107:02
a. He is the one who pushes away and mistreats the orphan,

107:03
a. and does not encourage or motivate others in feeding and clothing the needy.

107:04
a. So woe to those who Pray just out of custom,

107:05
a. but who – they are knowingly unmindful of the meanings and demands of their Salat//
Prayers,

107:06
a. who – they do some good but wish to be noticed and be considered pious and reverent,

107:07
a. and yet refuse to extend the smallest of kindness to ordinary people.

Analysis of Factors that Influence Purchasing Decisions for Wardah Cosmetics in Pekanbaru City

The objective of this study was to identify the factors that influence consumers' decisions to purchase Wardah cosmetics in Pekanbaru city. The sample size consisted of 100 participants selected using the accidental sampling technique. This study aimed to be unbiased, clear, and concise, utilizing a formal register and precise language to ensure comprehension. The data analysis employed quantitative multiple linear regression, and the data were analyzed using the SPSS software. Based on the results of this study, it is evident that product quality has an impact on the decision to purchase Wardah cosmetics in the city of Pekanbaru. The customer's perception of prices also affects their decision to purchase the said cosmetics, as well as promotions.  The independent variables, namely product quality, price perception, and promotion, have a significant impact on the dependent variable, i.e., purchasing decision, concerning Wardah Cosmetics in Pekanbaru city. The R Square value of 0.845 or 84.5% indicates that the purchasing decision is influenced by product quality, price, and promotion while 15.5% is attributable to other variables not considered in this study.

Socio-Psychological and Linguistic Factors Involved in Intrasentential Code switching from Urdu to English

Socio-Psychological and Linguistic Factors Involved in Intrasentential Code switching from Urdu to English It is a common practice that while talking in Urdu we switch to English, a language which is considered highly prestigious as well as a sign of sophistication in our society. The current study aims at exploring the three different types of factors — socio-cultural, linguistic, and psychological — which trigger this switching at intrasentential level. The study is deductive in nature in that instead of setting out with already thought-out factors, data from the field is recorded and analyzed in order to find out the factors governing Urdu-English codeswitching. Hence, there is no predisposition or predetermination involved. The three categories of codeswitching factors covered in the thesis correspond to all the three factor-based environments under the influence of which codeswitching takes place, not only from Urdu to English but also in case of other languages. Thus: • Socio-cultural factors refer to the external environment influencing codeswitching. This environment is coloured by social conformity and compliance with mass-practices. In this environment, subjectivity is discouraged; rather banned. The environment may also be termed social environment. • Linguistic factors denote the inevitable factors which arise out of some lack or gap in conversation. We can thus say that these constitute conversation-internal- or simply conversational- factors. Social or mental pressures play no part over here; it is just a genuine linguistic need which triggers codeswitching. • Psychological factors address the mental bend of individual codeswitchers, which leads to codeswitching from Urdu to English. These factors thus correspond to mental environment. Subjectivity and individualism, in sharp contrast to the practice in the social environment, receive a highly conducive ambiance here. It is to emphasize that though the main categories of the codeswitching-factors, i.e. socio-cultural, linguistic, and psychological, are invariable across the languages coming into contact with each other, the factors mentioned under each vary from one language-contact situation to another, and that the current study focuses on exploring the factors specific to Urdu-English codeswitching, i.e. the factors obviously arising out of the indigenous social and linguistic situations.
Asian Research Index Whatsapp Chanel
Asian Research Index Whatsapp Chanel

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