عروج آدم ِخاکی سے ا نجم سہمے جاتے ہیں
نحمدہ ونصلی علی رسولہ الکریم امّا بعد فاعوذ بااللہ من الشیطن الرجیم
بسم اللہ الرحمن الرحیم
معزز اسا تذہ کرام اور میرے ہم مکتب شاہینو!آج مجھے جس موضوع پر اظہار خیال کرن ہے وہ ہے:’’عروج آدم خاکی سے انجم سہمے جاتے ہیں‘‘
جنابِ صدر!
انسان کو اللہ تعالیٰ نے اعلیٰ مقام عطا فرمایا ہے، اس کو کلامِ مجید میں اشرف المخلوقات کا تاج پہنایا ہے، اس کی عظمت کو فرشتوں سے منوایا ہے، اس کو مسجودِ ملائکہ بنایا ہے، اس کے شرف سے دیگر مخلوقات کو آگاہ فرمایا ہے۔
فرشتے سے بہتر ہے انسان بننا
مگر اس میں پڑتی ہے محنت زیادہ
صدرِذی وقار!
انسان جب اپنی تخلیق کا مقصد پہچان لے، اپنے وجود کے بارے میں آگاہی حاصل کر لے، اپنی حیات کوصحیح خطوط پر گزارنے کا سلیقہ حاصل کرلے، اپنے لمحات زیست سودمند مواقع کی تلاش میں صرف کر دے، اپنے حواسِ خمسہ کا صحیح استعمال کرنا سیکھ لے تو اس کو اپنی منزل آسمانوں پر نظر آنی شروع ہو جاتی ہے۔
عقابی روح جب بیدار ہوتی ہے جوانوں میں
نظر آتی ہے ان کو اپنی منزل آسمانوں میں
صدرِمحترم!
اس آدم خاکی نے جب سرحدوں کا رخ کیا تو دشمن لرزہ براندام ہو گئے ، دشمن کو قہر آلود نظروں سے دیکھا تو ان کے رونگٹے کھڑے ہو گئے ، اعداء پر ضربِ کلیمی لگائی تو فضاء گونج اُٹھی، اس نے دشمنوں کی زندگی اجیرن کر دی ، اس کی نسلوں تک مار کرنے والے تصورات پیش کیے، دشمنِ اسلام کو بتایا کہ خدا اور اس کے رسولﷺ کے پیروکارکبھی گھبراتے نہیں۔
دو نیم ان کی ٹھوکر سے صحرا و دریا
سمٹ کر پہاڑ ان کی ہیبت سے رائی
جنابِ صدر!
انسان جب کھیتوں ، کھلیانوں میں پہنچتا ہے تو انہیں...
It would be essential to know the pre Islamic economic conditions first, then it would be better to know that what are the Islamic principles regarding trade and economics. This would make us understand the Islamic principles fully; also it would help us to comprehend the nature of Arabs who were the same people who after coming into the fold of Islam agreed to lay down their lives for the Islamic cause. Keeping this in view, we can precise how much Islam advocates the truth and dignity for individual and business. Pre Islamic era was a dark period. Arabs had limited sources of Income and they relied upon the piracy and loot and plunder. In Dark era poets boasted Arabs loot and glorified it in their poetries. No one can deny that Arabs had bravery in their blood, and they conceive courage from their mother's womb. They used to loot money from affluent in the day time and gave away to the needy who used to boast them in their poetries. This Article discusses the Arab’s economic conditions in pre-Islamic Era.
Telecom industry of Pakistan has been grown up in recent years despite facing many competitive challenges
similar to other industries across the globe. It is still enchanting new entrants to come into play. The purpose
of this research is to propose and test a model of customer retention in the Telecom industry of Pakistan.
Moreover, the study aims to identify the key determinants of customer retention related to telecom service
providers. It investigates the effects of perceived service quality and brand image towards customer retention.
This study also shows how mediating variable like customer satisfaction influences the relationship between
perceived service quality and brand image towards customer retention.
Successful organizations know that the key to triumph lies in their customers. Hence in today's world, the
companies who do not provide value to their customers offer an opportunity for the competitors to jump inside
and pilfer these customers. Customer satisfaction with company's offerings is often seen as crucial for victory
and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed
as one of the central determinants of customer retention.
Hence, this study was executed with the sample of three hundred and ten customers in the third largest city of
Pakistan, Faisalabad. Customers were the network users from both public and private sectors such as
universities, banks and shopping malls. Questionnaires were utilized as the research instrument for collecting
data. Data were collected through non-probability sampling technique. Regression analysis and Sobel test
technique were practiced to test the hypothesized relationship amongst independent, mediating and
dependent variables using SPSS.
The findings of the result suggest that operators from Telecom Industry must consider that they should focus
on the vital and core point of customer retention. This study helps to have deep insights for the managers of
telecom industry to check, where do they lack and what are their urgent need for the growth in longer run. As
customers are the essential asset for any organization and looking for new customers is relatively difficult task
with respect to monetary and time cost associated with it.
As, service quality will be ultimate battle field for all operators to retain their subscribers for longer time. As
customer retention relies on brand image and service quality of network provider strongly, such reliance is
further strengthened with mediating role of customer satisfaction. Thus, every successful organization earns
brand image when it satisfies and retains customers through better services. This overall work on retention is
going to reinforce the acute signification of customer retention in telecom industry.